Target Audience
Q magazine appeals to a broad range of people because it has a variety of music styles and artists. This is supported on the cover by the gender neutral colours used, blues pinks and reds. The white background gives a simple base to the magazine so the front page is not too busy.
Choosing Cee Lo Green as the cover image also shows the target audience is quite general but mainly for teenagers, young adults; and adults between 16-30years old. Cee Lo is dressed dramatically showing his 'rockstar' side, also he's having fun with the shoot depicting the general themes of the magazine.
The magazine is quite laid back which is suggested in the fonts used on the cover lines, quite scribbly and relaxed. This shows the target audience would be mainstream or indie teenagers, people who like current music like Mumford & Sons, Coldplay or Plan B.
There isn't that much writing on the front cover which echo's the themes inside. The target audience would be more comfortable with reading captions and short responses but mainly like short reviews and pictures, maybe of the artists or album art as this makes it a lot easier to digest and gives people a much better idea to what the music would be like due to the linking with words and images. Also teenagers and young adults generally don't enjoy non-fiction writing as much as other ages groups, this, of course, is just a stereotype but is apt here.
I dont think there is a particular class that would buy this magazine as young person's music is a worldwide phenomenon in all areas that appeals to style rather than social status.
Originally, the title was 'Cue' but it was getting confused with a snooker magazine, therefore it was changed to 'Q' which works better with the style of the magazine, the bold colour appeals to the target audience in a really out there way.
The main cover line 'The Music that changed my life' shows that the magazine interviews the artists for their musical opinions rather than their life history like other magazines such as Prima or Live. This appeals to the target audience because they buy the magazine for music information, reviews and references.
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| Example 1 |
- Masthead- Title/name of the magazine.
- Main Images- A full page image of a celebrity who is going to be inside the magazine.
- Cover lines- one liners, snippets of information in relation to whats in the magazine.
- Pullout- an extra magazine inside the main one, usually with a different name and theme but still running in the same way.
- Selling line or tag line- a caption/slogan that sits just under the masthead.
- Bar code- sits on a corner or side out of the way.
- Date- release date or season.
- Issue number- generally for collectors, there can be a important issue number eg. 100, 150.
- Main cover line- goes with main image, suggests what the celebrity in is the magazine for.
- Left third- huge selling point as its the only bit you really see in a magazine stand, masthead must start here.
- Quotes- small sentences from some articles to entice the reader.
- Colour scheme- consistent colours used, gives it a style and makes it recognisable.
- Price- Usually next to bar code and issue number.
- Font- keeps the same all the way through to keep it simple.
- Web page- maybe a link to the official web page of the magazine.
- High Profile People- a handful of celebrities to feature, a variety but still in keeping with the tone of the magazine.
- Direct address- use of 'you', and the main image model looking straight down the camera, optical illusion of them looking directly at you.
- Banner-Optional, along the bottom of the cover with a list of articles, people, competitions etc.
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| Example 3 |
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| Example 2 |
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