"IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound,Rugby World and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the good to know network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Living etc and house to home".
IPC Connect's brands provide powerful reach, with its magazines read by 49% of all mass market women – that's eight million mass market women, while its digital brands reach 2.7 million adults
IPC Advertising offers you access to IPC Media's unparalleled range of print and online brands. Our leading magazine portfolio reaches 27million UK adults*, and online our brands collectively reach 20 million users every month**.
IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names fromCountry Life and The Field to Nuts and NME.
Marketforce is the UK's leading newstrade sales and distribution company, successfully marketing 23% of the total magazine category.
IPC Southbank is the upmarket women's division, focusing on the two key markets of Fashion & Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing.
"Pinpointing exactly how far IPC's roots stretch back into the midst of publishing history is a complicated business. The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the IPC umbrella. And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw our family tree reach back even further.
- What types of magazine and target audiences has IPC been associated with over the years? Mass market Women, Upmarket Women and Men.
- Why might IPC be an appropriate publisher for a new music magazine? They already publish well known, well established music magazine NME.
- What sorts of genres of music/types of magazines might they be likely to publish? Mainstream, electro-indie styles, something a bit different but wide open to the mass market of young adults.
- Why might alternative publishers like Bauer be appropriate? Because they publish Q and Kerrang, two high grossing music magazines.
An excellent well researched case study. You use different media really well.
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